So i'm BEAMING with patriotic pride after i saw this advert for Guinness today!
This is the last television ad campaign that Guinness will ever do and in my opinion they couldn't have chosen a better set or cast. The advert features a group of Congolese men slogging away at their respectively difficult and laborious day jobs then, at the end of the work day they all head home and transform into the slickest-O.G-looking-mother-f****rs i've ever seen. La Sapologie is something i've grown up with and it's more than just a fashion movement in Bacongo. It is a sub-culture that has been around for years and is almost regarded as a tradition for some.
"Through their attitude and style they demonstrate that no matter the circumstance you can always choose who you are," - Stephen O'Kelly
One of the funnier moments in my life was when i brought my irish boyfriend to my sisters wedding. He looked around at all the guests and said
"Why are there so many bright shiny suits?!"
Next time i'll just show him this video and say it's in our blood!
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